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# Clone the full library
git clone https://github.com/ur-grue/autopunk-media-skills.git ~/.claude/skills/autopunk-media-skills
# Or install individual skills
npx skills add ur-grue/autopunk-media-skills --skill hook-generatorCompatible with: Claude Code · Cursor · Codex CLI · Gemini CLI · OpenCode · any agent supporting the Agent Skills standard.
⭐ If this saves you time, star the repo — it helps other media professionals find it.
This is a free collection of Claude skills — ready-to-use prompts and instructions that turn Claude into a specialist for media production work.
Skills follow the open Agent Skills standard — they work in Claude Code, Cursor, Codex CLI, Gemini CLI, OpenCode, and any compatible coding agent.
Think of each skill as hiring an expert collaborator for one specific task: writing a pitch treatment, generating SEO-optimized YouTube titles, cleaning up an interview transcript, or building a cinematic image prompt from scratch.
No coding required. No technical knowledge needed. Pick a skill, give Claude what it needs, and get professional-grade output.
TV documentary producers · magazine journalists · YouTube creators · podcast producers · screenwriters · data journalists · radio producers · newsletter writers · PR professionals · researchers · social media managers · visual content creators · editors and production teams.
Here's what the hook-generator skill produces. Try it yourself — paste the prompt below into Claude, run it through your coding agent, or load it from the cloned library.
You are a YouTube hook specialist. Your job is to write the first 15–30 seconds
of a YouTube video script — the hook that stops the scroll and forces the viewer
to keep watching.
My video is about: the hidden reason most people fail at learning a new language
as an adult — and why the standard advice about "immersion" is scientifically wrong.
Target audience: adults aged 28–45 who have tried and failed to learn a language
before and feel frustrated with their own progress.
Tone: direct, slightly provocative, backed by science — not motivational-speaker energy.
Write 3 alternative hooks. For each: write the full script, then a one-line note
explaining the psychological mechanism it uses.
Hook A — The Broken Promise
"Every language app, every tutor, every Reddit thread told you the same thing: immerse yourself. Surround yourself with the language. Just listen. Just watch. Just live it.
You did that. For months. And you still can't hold a conversation.
Here's what they didn't tell you — and what the research has known since 1985."
Mechanism: Validates the viewer's failure as a systemic problem, not personal inadequacy. Creates urgency to hear the explanation.
Hook B — The Number
"94% of adult language learners plateau within six months. Not because they quit. Because they're doing the one thing every expert recommends — and it is actively working against how the adult brain acquires language.
The science on this is twenty years old. Nobody taught it to you."
Mechanism: Specific statistic creates credibility shock. "Nobody taught you" frames the video as access to suppressed information.
Hook C — The Confession
"I spent three years living in a country where I didn't speak the language. By the end, I could order coffee and ask for directions. That's it. Three years.
Turns out, immersion without one specific ingredient is just expensive confusion. Here's the ingredient."
Mechanism: First-person failure story creates identification, then reframes failure as solvable. "Expensive confusion" is memorable.
That's the quality level you get from every stable skill in this library.
| Category | Skills | What It Covers |
|---|---|---|
| TV Documentary | 28 skills | development · pre-production · scripting · post-production · localization · business |
| Magazine Journalism | 39 skills | ideation · writing · editing · investigation · fact-checking · legal · distribution |
| YouTube | 18 skills | pre-production · scripting · post-production · channel strategy · business · analytics |
| Podcast | 12 skills | pre-production · scripting · post-production · business |
| Image Prompting | 10 skills | Midjourney · Flux · art direction · workflows |
| Media Business | 19 skills | pitching · distribution · funding · legal |
| Social Media | 11 skills | content · strategy |
| Radio / Audio | 12 skills | scripting · news packages · production · strategy |
| Newsletter | 13 skills | writing · strategy · growth · monetization |
| PR / Communications | 13 skills | press office · crisis comms · media relations · content |
| Screenwriting | 9 skills | development · scripting · revision · production |
| Data Journalism | 15 skills | analysis · visualization · investigation · publishing |
| Research | 18 skills | people · background · fact-checking · academic · media · logistics |
| Translation | 7 skills | text · institutional · digital · reference · quality · localization |
| Production Support | 7 skills | formatting · reference |
| Total | 354 skills |
Browse the full library in the skills/ folder. Skills are organized by media format, then by production stage.
Every skill displays a status badge so you know exactly how production-ready it is.
| Badge | Status | What It Means |
|---|---|---|
🔲 planned |
Coming soon | On the roadmap but not written yet |
🟡 draft |
Written, not tested | Do not use in production |
🔵 beta |
Tested at least once | Usable — may have rough edges |
✅ stable |
Scored ≥ 4.0/5 on quality eval | Safe to use without supervision |
Only skills that pass a rigorous six-dimension quality evaluation earn stable status. The evaluation tests coherence, consistency, fluency, relevance, professionalism, and actionability — scored by Claude against a rubric aligned to real media industry standards.
See tests/EVAL_FRAMEWORK.md for the full process.
Two short examples showing the quality standard across different categories. Each is a real output from the skill, generated with a generic input.
Input: Feature documentary about a team of forensic archivists who recover destroyed government records from degraded magnetic tape.
Output:
"In a basement lab outside Washington, three archivists race to recover government records that were officially destroyed — before the statute of limitations runs out on the people who ordered the erasure."
Input: Nature documentary series, six parts, following migrating bird species across three continents. Tone: prestigious, PBS-adjacent.
Output:
"Seven years in production. Forty-two filming locations across three continents. One question that ornithologists have debated for a century: where do they actually go?
On The Wing is a six-part natural history series that follows the Arctic Tern — the animal that experiences more daylight than any other creature on Earth — across the full length of its annual migration. For the first time, miniaturized tracking technology reveals a route that defies every existing model."
Option A — Clone the library (recommended for coding agents)
git clone https://github.com/ur-grue/autopunk-media-skills.git ~/.claude/skills/autopunk-media-skillsSkills are automatically available in Claude Code, Cursor, Codex CLI, Gemini CLI, OpenCode, and any agent that reads from a skills directory.
Option B — Copy and paste (fastest for a single task)
- Find the skill you need in the
skills/folder - Read the "What You Need To Provide" section
- Paste the skill into Claude along with your material
Option C — Reference from your project
Add a skill path to your project's CLAUDE.md or agent config so it loads automatically whenever you work in that project.
Not sure where to start? These guides will get you up and running fast.
| Guide | What It Does |
|---|---|
| Getting Started | Pick your role, get 3 starter skills, start producing |
| Writing Better Inputs | How to brief Claude so output is usable on the first try |
| Skill Index | Find any skill by what you need to do — not by category |
| Troubleshooting | Output not right? Common fixes for common problems |
| Roadmap | What's done, in progress, and planned next |
Most real projects use multiple skills in sequence. These step-by-step workflows walk you through an entire project from start to finish.
| Workflow | Skills | Who It's For |
|---|---|---|
| YouTube Video Launch | 8 skills | YouTube creators |
| Investigative Journalism Project | 10 skills | Investigative reporters |
| Podcast Season Launch | 9 skills | Podcast producers |
| Documentary Pitch to Greenlight | 8 skills | Documentary filmmakers |
| Newsletter From Scratch | 8 skills | Newsletter writers |
| PR Crisis Response | 6 skills | PR professionals |
Got an idea for a skill? Found one that gave bad output? Want to improve an existing skill?
See CONTRIBUTING.md — there's a plain-English section at the top written for non-developers.
Short version:
- Open a GitHub Issue describing the skill you want
- The concept is reviewed and approved
- The skill is written using
SKILL_TEMPLATE.md - It goes through quality testing before it's marked
stable
226 skills tested against binary assertions using diverse inputs (standard, minimal, European context). 2,354 / 2,390 checks passed (98.5%). Radio/Audio and PR/Communications scored 100%.
All 36 failures occurred on deliberately minimal inputs where skills correctly refused to fabricate content — the desired professional behavior. No skill failed on a well-specified input.
Full results: tests/EVAL_RESULTS.md · Methodology: tests/README.md
This repo exists within a growing ecosystem of agent skills for media, journalism, writing, and marketing. We maintain a curated list of 25+ related projects — peers, infrastructure, and inspiration.
MIT — free to use, fork, and adapt. See LICENSE.
Maintained by Autopunk — AI workflows for media producers.
Built by a commissioning editor with 15+ years in European public broadcasting. These skills encode real production knowledge from documentary development, magazine journalism, broadcast scripting, and international co-productions.
Want to contribute? See CONTRIBUTING.md. Found a bug? Open an issue.