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🌸 FNP Sales Analysis Dashboard

This project is an interactive Sales Analysis Dashboard created using Microsoft Excel based on data from FNP (Ferns N Petals). It offers insights into customer behavior, revenue trends, and product performance across various dimensions.


📊 Dashboard Highlights

  • Total Orders: 1,000
  • Total Revenue: ₹35,20,984
  • Average Customer Spend: ₹3,520.98
  • Average Order-Delivery Time: 5.53 days

📈 Key Insights

🗓 Revenue by Occasion

  • Highest revenue generated during Anniversaries followed by Raksha Bandhan and Valentine’s Day.
  • Birthday and Diwali performed moderately.

📦 Revenue by Category

  • Colors and Soft Toys generated the highest revenue.
  • Mugs had the lowest contribution, suggesting low customer interest.

⏰ Revenue by Hour

  • Most orders were placed between 4 AM to 8 AM and 4 PM to 6 PM, indicating peak customer activity.

📅 Revenue by Month

  • August and February saw the highest revenue spikes, correlating with Raksha Bandhan and Valentine’s Day.
  • June and July saw a dip, indicating off-season for gift purchases.

🔝 Top 5 Products by Revenue

  1. Magnam Set
  2. Quia Gift
  3. Dolores Gift Harum Pack
  4. Deserunt Box
  5. Harum Pack

🌆 Top 10 Cities by Orders

  • Highest orders from Imphal, Dhanbad, and Kavali.
  • Cities like Gunkaal and North Dumdum showed moderate order volume.

💻 Tools Used

  • Microsoft Excel – Pivot Tables, Charts, Slicers, and Timeline Filters for interactivity.
  • Data Cleaning and Transformation done using Excel formulas and functions.

📬 Contact

Feel free to reach out for any feedback and suggestions.

Harshdev Parmar
📧 Email: harsh.parmar03@gmail.com

About

Interactive Excel dashboard project analyzing Ferns N Petals (FNP) sales data from 2023 to uncover trends in revenue, customer behavior, product performance, and occasion-based demand.

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