Brand Identity

axol.io colors, logos, and overall branding guidelines. Baps Patil

Colors

• Axol Coral: #FFCD9C
• Decentralized Coral: #E58476
• CryptoWave Sky: #58A1C6
• Crypto Frost: #FDFFF9
• Node Indigo: #28338B
• Shadow Blockchain: #12012C # TODO: Fix the Color-palette-guide.png

Typography

Font Preferances:

• Plus Jakarta Sans
• Monaspace Argon
• Roboto

Logos

See /assets/logos/ for all PNG and SVG variations

Typically these are used for simpler light/dark logos:

Here is a birds-eye view of the catalogue of choices:

Imagery / Generatives

We use recraft.ai to generate imagery using these prompts:

Style: Plastic 3D
Color Palette: Choose all Axol.io brand colors.
Prompts:
a [subject], with a [flora] in a flat design style in the style of simple shapes and a colorful background, behind there's [background environment, optional]
subject = axolotl, paper airplane
flora = Agave plant, ferns, chillies, cactus, cacti
background environment = greenery, clouds, mountains, or combination of these

See /assets/imagery/ai/ and examine the filenames to see the prompts we used for each example

Patterns

We like the 'friendly shapes'. See /assets/imagery/patterns

Backgrounds

We use 'tech-vectors'. See /assets/imagery/backgrounds