Skip to content

axol-io/brand-identity

Folders and files

NameName
Last commit message
Last commit date

Latest commit

 

History

13 Commits
 
 
 
 

Repository files navigation

Brand Identity

axol.io colors, logos, and overall branding guidelines. Baps Patil

brand cover photo

Colors

color palette

  • Axol Coral: #FFCD9C
  • Decentralized Coral: #E58476
  • CryptoWave Sky: #58A1C6
  • Crypto Frost: #FDFFF9
  • Node Indigo: #28338B
  • Shadow Blockchain: #12012C # TODO: Fix the Color-palette-guide.png

Typography

typography guideline

Font Preferances:

  • Plus Jakarta Sans
  • Monaspace Argon
  • Roboto

Logos

See /assets/logos/ for all PNG and SVG variations

Typically these are used for simpler light/dark logos:

high level logo guideline

Here is a birds-eye view of the catalogue of choices:

high level catalogue view

Imagery / Generatives

generative recraft imagery

We use recraft.ai to generate imagery using these prompts:

Style: Plastic 3D
Color Palette: Choose all Axol.io brand colors.
Prompts:
a [subject], with a [flora] in a flat design style in the style of simple shapes and a colorful background, behind there's [background environment, optional]
subject = axolotl, paper airplane
flora = Agave plant, ferns, chillies, cactus, cacti
background environment = greenery, clouds, mountains, or combination of these

See /assets/imagery/ai/ and examine the filenames to see the prompts we used for each example

Patterns

patterns guideline

We like the 'friendly shapes'. See /assets/imagery/patterns

Backgrounds

backgrounds test

We use 'tech-vectors'. See /assets/imagery/backgrounds

About

axol.io colors, logos, and overall branding guidelines

Resources

Stars

Watchers

Forks

Releases

No releases published

Packages

 
 
 

Contributors