business-model-toolkit

Interactive business model brainstorming — guided dialogue covering the full startup lifecycle from problem validation through execution and investor pitch.

A Claude Code plugin by Luis Andres Pena Castillo.

Install (Claude Code)

claude plugin add DojoCodingLabs/business-model-toolkit

Install (OpenCode)

npx @DojoCodingLabs/business-model-toolkit install

CLI Commands

business-model-toolkit install          # Install to ~/.config/opencode/
business-model-toolkit update           # Refresh managed assets
business-model-toolkit uninstall        # Remove managed files only
business-model-toolkit doctor           # Health check
business-model-toolkit doctor --json    # Machine-readable output
business-model-toolkit install --dry-run  # Preview changes
business-model-toolkit install --force    # Overwrite unmanaged conflicts

What's Inside

Commands (2)

Command	Description
/business-model-toolkit:brainstorm	Full guided lifecycle — 21 phases across 3 spaces with validation gates
/business-model-toolkit:simulate	Simulation mode — same flow but nothing is saved, everything shown in conversation

Skills (5)

Auto-activate by lifecycle phase — you can also invoke them directly.

Skill	Phases	Triggers when you...
problem-validation	1-5	Say "validate my idea", "founder profile", "customer forces"
solution-design	6-8	Say "business model canvas", "BMC", "MVP experiment"
execution-plan	9-13	Say "revenue model", "unit economics", "financial model"
growth-acceleration	14-17	Say "go-to-market", "product roadmap", "hiring plan"
pitch-deck	18	Say "pitch deck", "investor presentation"

Agent (1)

Agent	Model	Purpose
market-researcher	Sonnet	Background research during Phase 5 — competitors, market size, failed startups

The Lifecycle

SPACE 1: PROBLEM-HYPOTHESIS
  Phase 1: Founder Profile
  Phase 2: Problem Validation
  Phase 3: Customer Profile (JTBD + Complexity Dimensions)
  Phase 4: Customer Forces (Push/Pull/Anxiety/Inertia)
  Phase 5: Market Research (+ background agent)
  --- GATE 1: Is the problem real? ---

SPACE 2: SOLUTION-VALIDATION
  Phase 6: Business Model Canvas (14 modules)
  Phase 7: Solution Interview
  Phase 8: MVP Experiment
  --- GATE 2: Would someone pay? ---

SPACE 3a: EXECUTION
  Phase 9:  Revenue Model
  Phase 10: Unit Economics (CAC, LTV, Churn)
  Phase 11: Financial Model
  Phase 12: Brand & Identity
  Phase 13: Legal Foundation
  --- GATE 3: Financial and legal foundation solid? ---

SPACE 3b: ACCELERATION
  Phase 14: Go-to-Market
  Phase 15: Product Roadmap
  Phase 16: Team & Hiring
  Phase 17: Advisory Board
  --- GATE 4: Operational foundation ready for investors? ---

PITCH
  Phase 18: Pitch Deck (MARP format)

PACKAGING
  Phase 19: Business README
  Phase 20: Project README
  Phase 21: SRD Integration

Output

Normal mode writes to ./business/:

./business/
├── 01-problema-hipotesis/
│   ├── 01-perfil-fundador.md
│   ├── 02-entrevista-problema.md
│   ├── 03-perfil-expectativas-cliente.md
│   ├── 04-fuerzas-del-cliente.md
│   └── 05-investigacion-mercado.md
├── 02-solucion-validacion/
│   ├── 00-bmc-indice.md
│   ├── 01-bmc-problema.md ... 14-bmc-metricas-impacto.md
│   ├── 15-entrevista-solucion.md
│   └── 16-experimento-mvp.md
├── 03-ejecucion-aceleracion/
│   ├── 01-modelo-de-ingresos.md ... 10-pitch-deck.md
└── README.md

Methodology

Combines:

• Running Lean (Ash Maurya) — Problem/Solution validation
• Lean Canvas — Business Model Canvas adaptation for startups
• Founder Institute — Founder profile, advisory board, legal foundation
• SRD (Synthetic Reality Development) — Optional integration at the end

Language

All content is generated in Spanish. Business terms appear as "Spanish (English)" the first time, then just the acronym. Framework names stay in their original language.

Requirements

• Claude Code — the CLI or IDE extension
• WebSearch — for market research agent (Phase 5)
• SRD Framework plugin — optional, for Phase 21 integration

Architecture

business-model-toolkit/
├── .claude-plugin/
│   ├── plugin.json
│   └── marketplace.json
├── commands/           # 2 entry points
│   ├── brainstorm.md
│   └── simulate.md
├── agents/             # 1 background agent
│   └── market-researcher.md
├── skills/             # 5 auto-activating by phase
│   ├── problem-validation/
│   ├── solution-design/
│   ├── execution-plan/
│   ├── growth-acceleration/
│   └── pitch-deck/
├── references/         # Shared methodology
│   ├── methodology.md
│   ├── output-structure.md
│   └── readme-guide.md
├── assets/templates/   # 7 deliverable templates
└── README.md

License

Business Source License 1.1 — you may use, modify, and redistribute for non-competitive purposes. Converts to Non-Profit OSL 3.0 after 5 years.